Privacy Policy

Last Updated: May 7, 2026

EcoTurf Design & Build (“EcoTurf,” “we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, share, and safeguard information when you visit ecoturfdesignbuild.com or contact us about our outdoor design and turf installation services. By using our website or submitting an inquiry, you agree to the practices described below.

 

1. Information We Collect

We collect information in two ways:

 

(a) Information you provide voluntarily:

When you fill out a contact form, request a free design consultation, or otherwise communicate with us, we may collect:

• Full name
• Email address
• Phone number
• Project location and city within the DFW area
• Service of interest (e.g., artificial turf, pavers, fire pits)
• Approximate project size
• Budget range
• How you heard about us
• Project details, timeline, vision, and any message content you provide
• Any additional information you choose to share with us

 

(b) Information collected automatically:

When you visit our website, we may automatically collect:

• IP address and approximate geographic location
• Browser type, operating system, and device type
• Pages visited, time spent, and referring website
• Click behavior and interaction data
• Cookie identifiers and advertising IDs

This automatic collection occurs through cookies, pixels, and similar tracking technologies described in Section 3.

 

2. How We Use Your Information

We use the information we collect to:

• Respond to your inquiry, schedule on-site consultations, and provide free quotes
• Design, plan, and deliver outdoor transformation services for your property
• Send project-related communications, including proposals, invoices, schedules, and updates
• Contact you by phone, email, or text message regarding your inquiry or project (text message rates may apply; reply STOP to opt out)
• Analyze website usage to improve our content, performance, and user experience
• Deliver, measure, and optimize advertising on Google, Meta (Facebook and Instagram), TikTok, and other platforms
• Send occasional marketing communications about our services, where permitted by law
• Comply with applicable laws and legal obligations under Texas and U.S. federal law

We do not use your information for any purpose beyond what is described above without your prior consent.

 

3. Cookies, Pixels, and Tracking Technologies

Our website uses cookies and tracking pixels to enhance your browsing experience, analyze performance, and deliver relevant advertising.

 

Types of tracking we use:

• Essential cookies: required for core website functionality
• Analytics cookies: Google Analytics, used to measure aggregated, non-personal usage data
• Advertising and conversion-tracking cookies/pixels:
  • Google Ads conversion tracking
  • Meta Pixel (Facebook and Instagram advertising)
  • TikTok Pixel (TikTok advertising)
• These pixels track website actions (such as form submissions and page visits) and may match this activity to your account on those platforms to deliver relevant ads and measure ad performance.

You may control or disable these technologies by:

• Adjusting your browser cookie settings
• Using opt-out tools such as the Network Advertising Initiative (optout.networkadvertising.org) or Digital Advertising Alliance (optout.aboutads.info)
• Adjusting ad personalization settings within your Google, Meta, and TikTok accounts
• Using “Do Not Track” or Global Privacy Control (GPC) browser signals, which we honor where technically feasible

Disabling cookies may affect certain website features.

 

4. How We Share Your Information

EcoTurf does not sell, rent, or trade your personal information for monetary consideration. We may share your data only in the following limited circumstances:

• Trusted service providers: third-party vendors who assist in operating our website, CRM, email, or service delivery (e.g., hosting providers, CRM software, email platforms, scheduling tools). All providers are contractually required to maintain confidentiality and use your information only as directed by us.
• Advertising and analytics partners: we share certain device and interaction data with Google, Meta, and TikTok through their respective pixels and SDKs to measure and improve our advertising. This activity may be considered “targeted advertising” or “sharing” under certain state privacy laws. See Section 6 for opt-out rights.
• Legal requirements: we may disclose your information if required by law, subpoena, court order, or governmental authority, or to protect the rights, property, or safety of EcoTurf, our customers, or the public.
• Business transfers: in the event of a merger, acquisition, or sale of business assets, your information may be transferred as part of that transaction.

 

5. Data Retention & Security

We retain:

• Inquiry data for up to 24 months from the last interaction
• Customer project records for up to 7 years for business, accounting, and legal compliance purposes
• Marketing list data until you unsubscribe

We protect your information using HTTPS encryption, secured access controls, and reputable third-party platforms. While we follow industry best practices, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.

 

6. Your Privacy Rights

You may request to:

• Access the personal information we hold about you
• Correct inaccurate information
• Delete your personal information
• Opt out of marketing emails (click “unsubscribe” in any marketing email)
• Opt out of marketing text messages (reply STOP to any message)
• Opt out of targeted advertising and the sharing of personal data with advertising partners

To exercise any of these rights, contact us at info@ecoturfdesignbuild.com.

Texas Residents – Texas Data Privacy and Security Act (TDPSA):

Texas residents have additional rights including the right to access, correct, delete, and obtain a portable copy of personal data, and the right to opt out of targeted advertising, the sale of personal data, and profiling. To submit a Texas privacy request, email us with the subject line “Texas Privacy Request.” We will respond within 45 days.

If we deny your request, you may appeal by replying to our response. If your appeal is denied, you may file a complaint with the Texas Attorney General at texasattorneygeneral.gov.

7. Children’s Privacy

Our website is intended for users aged 18 and older. We do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us immediately at info@ecoturfdesignbuild.com, and we will promptly delete it.

8. Third-Party Links

Our website may contain links to external sites, including social media platforms (Facebook, Instagram, TikTok, Google), review sites, and partner websites. EcoTurf is not responsible for the privacy practices or content of any third-party website. We encourage you to review the privacy policies of any external site you visit.

9. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices or applicable law. When we make material changes, we will update the “Last Updated” date at the top of this page and post the revised policy on our website. Your continued use of the website following any update constitutes acceptance of the revised terms.

10. Contact Us

EcoTurf Design & Build

Email: info@ecoturfdesignbuild.com

Phone: (214) 400-3171

Service Area: Dallas-Fort Worth Metroplex & Surrounding Communities

Website: https://ecoturfdesignbuild.com